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More than 120 specialist journalists are guests of Amazone

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At an international press conference at the beginning of September 2017, more than 120 specialist agricultural journalists from 30 countries around the world were guests of Amazone. The company used this event to inform this group of journalists about a vast array of new machinery and systems. At the world’s leading agricultural machinery trade show, which takes place from November 12th - 18th, 2017 in Hanover, Amazone will introduce these machines for the first time to a wider audience. The two-day press conference had been organised as a joint event with Grimme Landmaschinenfabrik GmbH & Co. KG and took place at Grimme’s farm in Cappeln (Oldenburg).

At the start of the event, Christian Dreyer, one of Amazone’s two directors, reported on a positive development of the business. He is expecting for the 2017 financial year, a significant increase in turnover. “We are on a stable road to success and intend to continue further on this way of sustainable and continuous growth”, Christian Dreyer said. “Following the slogan ‘Go for Innovation’ we rely on our key areas of competence and this is where, we hope, that our innovations will convince the Amazone customer”, Christian Dreyer continued. The company will also further extend its service offering and make special efforts in the areas of soil tillage and digitalisation.

"The decisive driving force for almost all of the innovations from Amazone was and still is covered by the slogan “more and more precision” – be it in fertiliser spreading or in crop protection, soil tillage or sowing. More precision helps our customers in all sectors to further protect the environment, to reduce variable costs and to improve yields and harvest commodities quality”, the director explained.

100 years of Amazone fertilising technology
As an historical, and at the same time true example, Christian Dreyer started out by mentioning Amazone fertiliser spreaders which this year celebrate their 100 year anniversary: “This story of success, which started in 1917 with the development of the Michel worm auger spreader, sets, even a hundred years on, for instance with the pioneering AutoTS concept, new standards for precision in the sector of fertilising technology”.

All-round innovations for more precision
In an approximately three hour long specialist programme, Christoph Laumann, head of Amazone product marketing, and the Amazone team then presented to the journalists 26 different innovations. Among them also were, with the ZG-TS 01 trailed fertiliser spreader, the UF 02 mounted sprayers, UX 01 trailed sprayers, the Cataya and Centaya seed drill combinations and the Ceus disc harrow/tine cultivator combination, several completely newly developed products. Across all of these new developments, the team demonstrated how the Amazone engineers have put into practice those objectives “more precision” and “more operational comfort for the end user”.

Especially big was the interest in two specific innovations, each one setting completely new standards for precision. These were the new WindControl system for fertiliser spreaders and the ContourControl boom guidance with SwingStop pro for crop protection sprayers.

Top supplier in the area of soil tillage
When it comes to soil tillage machinery, the event showed that Amazone, with its rotary harrows and cultivators, compact disc harrows, cultivators and ploughs belongs today amongst the top suppliers; even in this sector. Here Amazone has further expanded its range with new models, such as, for example, the CatrosXL compact disc harrow. After the takeover of the plough factory from Vogel & Noot, Amazone also offers a wider plough programme which now includes, with the new model Hektor, also a semi-mounted reversible plough with up to 8 furrows.

Practical field demonstrations
After the theoretical introduction of the innovations, the practical field demonstrations were the crowning end to the press conference. Here, in bright sunshine, the journalists had ideal conditions to see the many innovations working directly in the field and to take their own photos and video of them in action.