DLG Image Barometer 2016: Again top rating for Amazone
In the DLG Image Barometer 2016 Amazonen-Werke again came out superbly well. With 50 points the company gained the 4th place against all agricultural machinery manufacturers represented in Germany. So, Amazone again is the best among the implement manufacturers of the Image Barometer. The first three positions were filled by the companies Fendt (60 points) and Claas and John Deere with 57 and 53 Points.
The Amazone team is proud to have been nominated as the best company in Germany for mounted implements and now the objective is to become even better in the future. So, it is imperative that Amazone carry on with their innovative technology, quality, operator-friendliness and service and to get even closer to the customer and their demands.
With data for the Image Barometers having been collected regularly for 20 years, the German Agricultural Society (DLG) investigates the customer’s perception of image and how popular the most important brands in the world of agriculture in Germany are. The results are based on a phone survey of farmers which were carried out in September, 2016.
The overall brand index that is calculated from the survey includes four sections: brand knowledge, brand loyalty, brand performance and brand image which have been equally incorporated in the total ranking of the companies.